RCUK Brand Logo White

0330 320 1111

All your mobile phone needs in one place!

Who are we?

RCUK was founded in 1999 by passionate communicator Maxi Rose, who started the business as a teenager by selling SIM cards to his friends. Over 20 years later, RCUK has evolved into a full-service telecoms provider with a chain of modern, independent retail stores in London and Manchester. We're proud to serve thousands of customers in our local communities and across the UK.

We combine a wide range of mobile phone solutions with business connectivity and communications. Part of the Rose Communications Group (RCG), RCUK and its B2B sister division, Alfonica, will provide you or your company with a complete telecoms solution, simply done better.


Infographic timeline of RCUK history
Timeline Infographic About RCUK

What do we do?

We keep our communities connected. Whether you want the latest handsets and accessories, tailored pay monthly deals, SIM only plans, affordable international calling or phone to rent - we compare the widest range of network tariffs and devices to find a bespoke deal that's right for you.

Our values


We’re proud to serve our local communities around our stores in London and Manchester. We derive strength and success from cultural diversity in our business. We want to give back to our communities and we support a number of local charitable causes.


Sometimes we might not be able to offer you the cheapest deal around – but what we can promise is that we’ll always offer the deal that best suits your needs. And we’ll take the time to talk you through all the options, so you can make an informed decision.


We respect our staff and our customers. Having happy staff means that we can continue to provide the excellent customer service we’re renowned for. We know our success depends on getting this balance right and we’re committed to constant improvement.